Keep Truth Well – Join the fight against COVID-19 misinformation.

Misinformation is contagious.

And today it can be deadly.

Now it’s up to all of us to stop the spread.

Misinformation is contagious.

And today it can be deadly.

Now it’s up to all of us to stop the spread.

In a pandemic, false news stories create real harm. But facts save lives. Wherever you are and whatever you’re doing right now, you can help keep truth well.

So what can you do?

Check your gut.

If something on your feed seems sketchy, it probably is. So listen to your inner skeptic.

Check the claim.

Copy the headline into a web search to see if it’s been debunked by fact checkers.

Check the source.

If it’s not coming from reputable experts, doubt it.

Challenge the misinfo.

Call out rumours and false news stories wherever you see them.

Share the truth.

Educate others with verifiable facts from quality sources.

Check your gut.

If something on your feed seems sketchy, it probably is.

Check the claim.

Copy the headline into a web search to see if it’s been debunked by fact checkers.

Check the source.

If it’s not coming from reputable experts, doubt it.

Challenge the misinfo.

Call out rumours and false news stories wherever you see them.

Share the truth.

Educate others with verifiable facts from the real experts.

Who should you listen to?

People who know the facts.

That means public health leaders, doctors and reputable news sources. Not your therapist. Not your celebrity crush. Not even your wise old granny.

Science moves fast, and only real experts can keep up.

If you’re unsure who to turn to, start here.

Who should you listen to?

People who know the facts.

That means public health leaders and doctors. Not your therapist. Not your celebrity crush. Not even your wise old granny.

Science moves fast, and only real experts can keep up.

If you’re unsure who to turn to, start here.

How do I challenge bad info?

As often as you can.

Misinfo spreads fast, so call it out when you see it.

As politely as you can.

Confront the misinformation, not the person sharing it. Keep it civil, keep it factual.

As clearly as you can.

Share the verifiable facts and point people to the expert sources.

As often as you can.

Misinfo spreads fast, so call it out when you see it.

As politely as you can.

Confront the information, not the person sharing it. Keep it civil, keep it factual.

As clearly as you can.

Share the verifiable facts and point people to the expert sources.

Join the fight against COVID-19 misinformation.

Follow @KeepTruthWell on Instagram to learn simple fact-checking tips, then share them with your friends.

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Share the Truth

Copy these bite-sized teachables onto your own feeds with the hashtag #KeepTruthWell.

Don't get mad. Get factual. COVID-19 misinfo will try to exploit your emotions for clicks and shares.

If a COVID-19 claim seems off, chances are it is. 1. Listen to your inner skeptic. 2. Search to see if it’s been debunked.

Rumours spread 6x faster on social media. Take a moment to think before you share COVID-19 info in your feed.

Your brain is the best protective equipment you have. Make sure you use it.

In a pandemic, facts can change. Stay up to date to stay safe.

Scammers love pandemics. Verify before you share personal info.

Don’t confuse hot takes with real advice. Get COVID-19 info from the experts, not the pundits.

Everyone gets it wrong sometimes. But good sources of news will correct and clarify.

Real experts acknowledge uncertainty. Stay skeptical of any COVID-19 guarantee.

Know your COVID-19 misinfo! No basis in reality. Easily disproven. Diminishes the real risk. Embarasses everyone.

Know your COVID-19 misinfo! Exploits fear. Discourages precaution. Based on speculation. Seeks scapegoats, not solutions.

Find the Fact Checkers

Meet the people keeping truth well.

Founded in 1990, The Canadian Journalism Foundation promotes, celebrates and facilitates excellence in journalism. The foundation runs a prestigious awards and fellowships program featuring an industry gala where news leaders, journalists and corporate Canada gather to celebrate outstanding journalistic achievement and the value of professional journalism. Through monthly J-Talks, a public speakers’ series, the CJF facilitates dialogue among journalists, business people, academics and students about the role of the media in Canadian society and the ongoing challenges for media in the digital era. The foundation also fosters opportunities for journalism education, training and research.